Vintage Watch Blog

Over the years we have published a number of articles to assist collectors and enthusiasts to get the best out of vintage watch ownership.

Accurist - Quality Lost in Time
Vintage Watch Articles / Oct 25th, 2017 12:18 pm     A+ | a-

I've long been a fan of Accurist vintage mechanical watches.

Largely unknown outside the UK, the company was founded in 1946 in Clerkenwell, London, by Asher and Rebecca Loftus. Today, the company has offices in West Hampstead, London and La Chaux-de-Fonds, Switzerland. Unfortunately, from the 1980s onwards, Accurist blindly followed many of its contemporaries into mass production of cheap, quartz rubbish which adorned the likes of the Grattan catalogue or today, Argos or Amazon.  They produced some super quality watches in the 50s, 60s and 70s and although (like many watch companies) never made their own movements, they always used the best Swiss calibres available from the likes of A Schild and ETA.

Accurist Chronograph

In the 1960s, Accurist sponsored the variety show Sunday Night at the London Palladium on ITV, and the company's watches were worn by celebrities such as Princess Anne, Twiggy and The Beatles, gaining worldwide publicity. By the 1970s, the company signed a deal for their watches to be worn by pilots of Concorde and produced a famous TV advertising campaign featuring John Cleese.

One of their crowning achievements was their super slim design cases; beautifully profiled mechanical watches not much more than 7mm thick.

Look at this 1964 model we acquired recently with pristine solid 9ct gold case and original box, mint dial and housing an A Schild calibre AS1525.

Accurist 9ct Gold

Look how slim that case is!

Sadly, by the 1980s Accurist's watch quality rapidly declined and their modern day equivalents just didn't match up to the classic vintage watches of the pre 1970s.

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