Fri 19 Feb 2010
PRESS RELEASE: R&L Armstrong acquires Madaboutwatches.co.uk
Posted by Robin Armstrong under AnnouncementsNo Comments
As of the 12th February 2010, Madaboutwatches.co.uk will be incorporated into the R&L Armstrong watch selling empire. My father Rod has retired from the selling side but will still be sourcing and repairing watches in the background. Linda and myself will now run Madaboutwatches.co.uk and PoshTime.co.uk which which we hope to formalise under a new limited company very soon.
I built Madaboutwatches.co.uk back in 2002 and after successfully trading with Rod as father and son for a few years, started my own site PoshTime.co.uk. Rod continued to expand Madaboutwatches to new heights making it the premier site on the internet for vintage watches in the sub £300 category. In November 2009, I decided to leave my full time career in the water industry to run PoshTime in a full time capacity with my wife Linda. We have been rushed off our feet ever since. Co-inciding with these events was Rod’s desire to wind down from the sales side of things and try and enjoy some well deserved retirement after a long career in the Defence Electronics industry. I suspect he’s going to be just as busy but with less emails to contend with!
The running of two independant sites leaves us with some complications and opportunities. We rejected the option to merge the two sites into one quite early as we felt, both brands had established their own customer bases, brands and style of operation. To make the day to day running easily we’ve amalgamated the back end operation and database management of stock and one immediate advantage to the customer is we can now offer credit card payments on watches bought from Madaboutwatches. To the user, the two sites will look and feel very different and this will be maintained into the future.
Madaboutwatches.co.uk is clearly showing it’s old age in terms of web technology but this will be changed as time allows. There are big changes planned to PoshTime too, not least of which is how we present the watches. We are experimenting at the moment in this area and hope to formalise some changes soon.
In terms of marketing, you will find Madaboutwatches.co.uk will continue to offer the best selection of sub £100 vintage watches available anywhere on the internet, but will continue to offer vintage pocket watches, modern quartz models and wacky watches that you wouldn’t find anywhere else.
PoshTime.co.uk will concentrate on the higher end watches but also continue to promote our specialism in Omega watches from the 40s to present day and vintage American pieces from the 20s to 50s. There will inevitably be some blurring of the boundaries and you will find that the same watch could appear on both sites. This won’t be a mistake but a conscious decision where we feel it has appeal to both markets.
So, there we have it, onwards and upwards.

